Description:
Marketing Manager
POSITION
SUMMARY:
The
Marketing Manager will responsible for promoting the services of the practice
and developing, implementing and monitoring a comprehensive marketing plan.
This individual will demonstrate the ability to working collaboratively to
promote customer service, referring provider and patient satisfaction.
This individual will coordinate and participate in referral office visits,
promotional events, customer service, staff development, educational programs,
and orientations.
RESPONSIBILITIES:
- Negotiate and
Monitor contracts with advertising vendors.
- Conducts competitive market research.
- Visits regional providers to develop referral and
business relationships.
- Evaluates the
financial impact of marketing program, such as budgets, expenditures,
research and development appropriations, and return-on-investment.
- Maintains marketing database.
- Create and implement online and social media
promotions.
- Assist in the maintenance of entire digital marketing
presence including website content management, updates and maintenance,
social media platforms including YouTube, Facebook, Twitter, LinkedIn and
Google+.
- Monitoring social media web analytics on a weekly basis
(e.g. page views, twitter followers), and provide reports of growth and
other activity.
- Assists with Google Analytics, SEM, PPC, SEO and all
other aspects of online marketing.
- Develops and coordinating and promotion events.
- Assist with any and all other marketing department
functions on an as-needed basis, including development of
marketing/promotional materials.
- Internal Marketing
Responsibilities:
- Develop Tracking Tools for
individual Patient’s results and experience
- Develop Techniques to capture
post-operative patient testimonials for Social Media and Marketing
- Manage Doctors’ video sessions
for Social Media and Marketing
- Oversee Lead Tracking and Lead
Analysis and report monthly on effectiveness of Marketing efforts.
- Develop strategies for more
effective internal marketing processes
QUALIFICATIONS
• The Marketing
Manager will possess a college degree.
Prior medical practice marketing experience is preferred.
• Demonstrates good skills in all forms of communication.
