Tuesday, April 28, 2015


Good morning,

I received a call yesterday from Jim Harrison who hosts a local radio program on Saturday mornings. He is looking for a student to assist him by running the sound board during his show. The commitment would be about 3 hours (9:30am-12:30pm) each Saturday. The experience is not paid and is with a Christian organization. 

Interested students can call Jim at 614-899-1414 to learn more.

Monday, April 6, 2015

Revision: Marketing Manager

Description:  Marketing Manager


The Marketing Manager will responsible for promoting the services of the practice and developing, implementing and monitoring a comprehensive marketing plan. This individual will demonstrate the ability to working collaboratively to promote customer service, referring provider and patient satisfaction.  This individual will coordinate and participate in referral office visits, promotional events, customer service, staff development, educational programs, and orientations.


  • Negotiate and Monitor contracts with advertising vendors.
  • Conducts competitive market research.
  • Visits regional providers to develop referral and business relationships.
  • Evaluates the financial impact of marketing program, such as budgets, expenditures, research and development appropriations, and return-on-investment.
  • Maintains marketing database.
  • Create and implement online and social media promotions.
  • Assist in the maintenance of entire digital marketing presence including website content management, updates and maintenance, social media platforms including YouTube, Facebook, Twitter, LinkedIn and Google+.
  • Monitoring social media web analytics on a weekly basis (e.g. page views, twitter followers), and provide reports of growth and other activity.
  • Assists with Google Analytics, SEM, PPC, SEO and all other aspects of online marketing.
  • Develops and coordinating and promotion events.
  • Assist with any and all other marketing department functions on an as-needed basis, including development of marketing/promotional materials.
  • Internal Marketing Responsibilities:
    • Develop Tracking Tools for individual Patient’s results and experience
    • Develop Techniques to capture post-operative patient testimonials for Social Media and Marketing
    • Manage Doctors’ video sessions for Social Media and Marketing
    • Oversee Lead Tracking and Lead Analysis and report monthly on effectiveness of Marketing efforts.
    • Develop strategies for more effective internal marketing processes


• The Marketing Manager will possess a college degree.  Prior medical practice marketing experience is preferred.
• Demonstrates good skills in all forms of communication.