Friday, September 21, 2012

GOOSEBERRY PATCH: Senior Public Relations Coordinator

I am a graduate of Otterbein and I am seeking to hire someone for PR here at Gooseberry Patch. We're located in Dublin. Here's a job description, below, if you would mind sharing with graduating students or the career center. Thank you, Kelley Senior Public Relations Coordinator: PURPOSE OF POSITION Utilize public relations tactics to grow our community and sell more books. The position will prepare and disseminate information regarding Gooseberry Patch through newspapers, periodicals, television, radio and other forms of media. The position helps maintain a favorable public image for the organization and involves knowledge of commonly used concepts, practices, and procedures within public relations. DUTIES AND RESPONSIBILITIES Writing Write a comprehensive plan, incorporating guerrilla marketing and other budget-maximizing techniques, for identifying, and targeting influencers and reviewers Write press releases, tip sheets and manage event publicity and oversee press release distributions and publication targets Write clear and compelling pitch letters, press releases and by-line articles and pitch stories to US, Canadian and local media to achieve high visibility in print, broadcast, TV and online media Keep abreast of all new business opportunities and forms of promotion Relationship Building Work to gain new contacts and develop key relationships to promote and increase Gooseberry Patch name recognition and its various service / product offerings Create relationships with key journalists in US and Canada business and trade publications, digital and social media channels, while ensuring all aspects of the brand are publicized in the correct channels on a constant basis Cultivate and grow our book reviewer program in accordance with company initiatives Using the brand voice, work with the Social Media Content Manager to facilitate and maintain relationships with community Communication Drive Public Relations efforts for all business initiatives (products, licensing, etc) while developing, promoting and protecting the brand Monitor and respond to all requests and inquiries from journalists Maximize brand positioning by meeting regularly with book editors and marketing team members Work effectively with internal departments to maintain a positive outlook and the consistent message of the brand Tracking Self Tracking - track results and effectiveness of company press releases, book announcements and other public relations initiatives as well as seek room for improvement Opportunity Tracking - tracking/awareness of opportunities in wholesale markets, retail openings, press correspondence and general driving awareness to the brand. Competitive Tracking - inform the marketing team of company-related and competitive-related press activities POSITION DIMENSIONS Scope, Complexity and Autonomy Follows the direction and guidelines and budgets established by the COO. Decision-Making Authority and Judgment Secures approval on financial expenditure, appropriateness of PR contacts, press releases and events Works closely with: Marketing Team, Co-Founders and Sales Manager Supervision Received Creative Production Manager, COO and CEO POSITION SPECIFICATIONS Education and Certifications Bachelor’s Degree in Marketing, Communications, Journalism or Public Relations and 2 to 4 years relevant experience in public relations and communication Experience and Skills Previous experience in Public Relations in consumer products or related industries Strong relationships with industry-appropriate media Must have excellent written and oral communication skills Experience in traditional, social and digital PR channels History of establishing relationships with general media and category trade press/blogger communities Able to deal in a dynamic business environment using judgment, tact and diplomacy Working in a team environment to both create and execute PR programs Compensation: salary range: negotiable based on experience Medical/dental insurance available Long-term disability paid vacation & personal days fun, non-smoking work environment 50% product discount How to apply : Please submit your resume to Kelley Nicholson at or mail it to:. Gooseberry Patch Attn: Kelley Nicholson 2500 Farmers Dr., #110 Columbus, OH 43235 Or fax to: (614) 339-8990 -- Kelley Nicholson Creative Production Manager Gooseberry Patch (614)339-8950 ext. 336 fax: (614)339-8990 Confidential, for intended use only *Even MORE from Gooseberry Patch online!* *Read our Blog: *Find us on Facebook: *Follow us on Twitter: *Watch our Video Channels:,

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