*Job ID: 3814
*Job Title: Cookbook Editor/Public Relations
Organization Name : Gooseberry Patch
Linked Contact: Liz Plotnick-Snay
No of Openings: 1
Hours per Week: 40
Employment Start Date: 5/7/2012
*Job Description: This is a dual-focus role with responsibility for managing and executing written content for cookbooks from concept to publication. The second area of focus is enhancing and executing Marketing/PR plan to ensure and advance market presence.
Own content development of Gooseberry Patch cookbooks, keeping the "big" picture of each book in mind while maintaining consistency within each book and among books in our series
Participate in brainstorming (conceptualize), develop ideas and finalize themes for cookbooks
Select, edit and format recipes according to defined style for use in books and other Gooseberry Patch materials
Research tips, decorating ideas, crafts and current trends for book use
Develop, write & proof all or sections of the cookbook(s) including ghostwriting letters
Plan and implement annual PR contact strategy by identifying targets, pulling media calendars and determining best opportunities for success
Write and send press releases and solicit responses from all venues including print publications, web and event promotions
Follow up on PR "hits’ with communication and materials as necessary
Develop and maintain relationships with key contacts within the target community
Assist in other creative department projects as needed
The responsibilities of this role may change and evolve to meet the needs of the company.
*Qualifications:
Cookbook Editor
Knowledgeable cook and baker. This is a very critical skill and necessary for this position.
Solid experience in creative writing. Must be able to "paint a picture" with words using a sense of whimsy for family-friendly cookbooks.
Critical eye for detail, inconsistency and redundancy at the single product level as well as across multiple products.
Public Relations
Marketing and Public Relations experience building brand awareness
Proficient writing skills with proven examples of creating and drafting press releases, pitch letters, press kit materials and collateral.
Overall
Understands the farmhouse-style brand & appreciates contemporary country charm.
Must be a team player, able to juggle multiple projects and produce high-quality products.
Positive attitude and great interpersonal communications skills
Must be able to take creative redirection in stride and be on target with revisions.
Be fluent in Windows-based computer environment. Familiarity with Lotus Notes, html code and Open Office is a strong plus.
*How to Apply: Please submit your resume to Kelley Nicholson at kelley@gooseberrypatch.com or mail it to:.
Gooseberry Patch
Attn: Kelley Nicholson
2500 Farmers Dr., #110
Columbus, OH 43235
Or fax to: (614) 339-8990
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Ashley Strausser
Associate Director/Internship Coordinator
Center for Career Planning
Otterbein University
Phone: 614-823-1522
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